Radio On The Road Reports
Commercial radio is the perfect vehicle to communicate with Aussies intending to buy a car in the next year!
- 2.4 million Aussies (aged 14+) intend to purchase a new car in the next 12 months!
- Around 1.8 million (75%) of these potential car buyers listen to commercial radio each week!
- More than one quarter of these consumers plan to spend $40,000 or more on a car!
Click here to learn about four consumer segments that will help advertisers connect with radio-listening potential car buyers:
1. Getting from A to B
2. Discerning car lovers
3. Capacity and safety
4. All about the looks
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Australian Connected Consumers Report | 2016 Australian Multi Screen Report | Q1 2016downloads/157262