Australian Multi Screen Report | Q4 2016 Reports
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Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access content. However, while viewing patterns continue to change as consumers embrace connected devices and the whenever-wherever options they create – most viewing still goes to broadcast TV channel content watched in the home.
Now in its fifth year, The Q4 (October-December) 2016 Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen – continues to document how growing content, platform and screen choices have caused a gradual shift in the way consumers spread their viewing across devices.
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