Australian Multi Screen Report | Q4 2015 Reports
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The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the fourth quarter of calendar 2015 – shows that growing choice in video content and means of accessing it encourage consumers to spread their viewing across devices and platforms.
While Australians increasingly use connected devices to watch television and other video content, approximately 85 percent of all video viewing takes place on in-home TV sets. 15.5 percent of the time Australians spend viewing any video – including broadcast and non-broadcast content – is on computers, tablets or smartphones
Australians – particularly those aged 18-24 – increasingly use connected devices to watch any video content.
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Australian Connected Consumers Report | 2015 Australian Multi Screen Report | Q4 2014downloads/157248556