• Australian Connected Consumers Report 2016 | Device Dependency Chapter

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    The way in which we live, work and communicate is dramatically changing due to the influence of technology. Consumers are no longer seeking face-to-face interactions and instead are opting for electronic ones which are reshaping their everyday habits. The challenge for marketers, brands and business owners alike is to now keep up with these new habits and behaviours. This chapter of the Australian Connected Consumers Report 2016 details consumer’s obsession with technology including the rise of wearables, smartphones, tablets, app use and the impact of the NBN. Insights into these platforms are invaluable and will inevitably create greater opportunities to reach consumers with richer, more relevant content.

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