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Global New Product Innovation Report - MENAP Q1 2015
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Through this study we uncover the reasons a consumer would make a new product purchase, discover the types of products consumers want but can’t find and detail the sources consumers use to learn about them.
We also provide insights into white-space opportunities with the greatest potential, and we identify strategies for increasing the odds of success.
Country data available:
- Saudi Arabia
- UAE
- Egypt
- Pakistan
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